Now that legalization of Cannabis is becoming real or is at least banging on political doors in an increasing number of countries, all kinds of institutions and services start to wonder how they can set the process in motion. Extensive facilities will have to be built and knowledge will have to be acquired.

After a history that goes back to the beginning of humanity, we can truly say that at this moment Cannabis gradually finds itself on the threshold of overall and worldwide legalization. In another way it once was the case with alcohol and tobacco, but with the same result. And (sigh...) although it is a jerky journey, more and more political parties in more and more countries worldwide keep on asking for tests and experimental setups as first steps, with the hope of related legislation in the end. Meanwhile Canada and nine North American states have legalized and regulated the growing of Marihuana. For medical use as well as for recreative use. In Uruguay this has been the situation since 2013. Now several European countries consider following in the slipstream. Luxemburg wants to be the first European country that legalizes the production, purchase and use of Cannabis. Greece, Portugal and Germany intend to follow soon after.

This process causes booming business! Especially in North America and Canada are huge organizations that invest gigantic amounts of money in the cultivation of Cannabis. These organizations have almost limitless budgets, but very little knowledge. They buy this knowledge from suppliers in horticulture, mainly in Europe. There they contact horticulture-consultancies, greenhouse constructors, process-automation experts for the greenhouses, producers of led illumination, builders of climate- and irrigation systems and experts in crop protection.

Cannabis greenhouse

A cannabis greenhouse complex including cooling walls and black-out systems to provide the best climate.

A supplier in horticulture from Holland, who doesn’t want his firm to be mentioned, admits: 

“Our offices in Canada and in the United States are primarily occupied with the Cannabis market these days.”

And a horticulture-consultancy firm, also anonymous: 

“Whether we produce a roadmap for tulips, tomatoes, house plants, or Cannabis plants, it makes no difference for us. But we keep our lips sealed so that our existing business relationships with countries like for instance Russia and Saudi Arabia will not be disrupted.”

At the same time, the fact that legal Cannabis industry in the US is taking a considerable step forward arouses the attention of investors. Also, in Europe they sense their opportunities to step into a market that had a turnover of about 9 billion euros worldwide in 2016, but which will grow, according to many, to a level of more than 146 billion euros within seven years. At this moment the sector is yet relatively small and far from mature. Proof of that is the amazing madness in the US about the share prices of Tilray. This Canadian company is specialized in medicinal Cannabis and has been quoted on the Nasdaq since July last year. The company produced a half year turnover of 20 million dollars. A nice result, but a few months later the company was suddenly worth 20 billion on the stock market. That was after a couple of bizarre trading days after which the share price exploded up to 800% higher than in July. And they were certainly not in line with the profits of the other Cannabis-companies on the stock market at the same time. Sudden profits, vanishing almost as soon as they popped up.

All this makes people compare the current Cannabis industry with the nowadays popular Cryptocurrencies, or with the huge interest in internet companies in the late nineties of the last century.

Anyway, the whole atmosphere breathes an unstoppable ongoing process. Let’s follow it with eagerness, patience and trust. The Cannabis ball is rolling!

Zilt